Stackpole Engineering Services, Inc. (“SES”) and Smithers MSE, Inc (“Smithers”) are committed to protecting your personal information and your right to privacy. This Privacy Policy (“Policy”) explains what information we collect, how we use it, and what rights you have in relation to it.

By using www.virtualtirelab.com (“website”) and providing us with your information, you agree to the terms and conditions of this policy. When the term “you” is used below, we refer to “you” as an individual, and you along with your end-users if you are a business entity.

We collect information that you voluntarily provide to us when contacting us through the website. The personal information we collect may include your name, company, location, phone number, and e-mail address.

We automatically collect certain information when you visit, use, or navigate our website. This information does not reveal your specific identity but may include device and usage information, such as your IP address, referring URLs, location, information about how and when you use the website, and other technical information. This information is primarily needed to maintain the security and operation of the website and for our internal analytics.

We require the information we collect or receive to respond to your inquiries, requests for information, and/or details regarding our Virtual Tire Lab offerings.

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, to enforce our site policies, or to protect ours or others’ rights, property, or safety.

We have established appropriate physical, electronic and managerial procedures to safeguard and secure information we collect from the website. We cannot enforce or control the security of devices and networks that you may use to submit information to us. We are not responsible for the disclosure or interception of your information before we receive it.

The website may contain links to enable you to visit other websites of interest easily. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites.

Our website is not directed to children under 21 and is not intended for children. If we are made aware that we have collected any personal information from minors, and are asked to delete such information from our databases, we will promptly do so.

If you access the website from outside of the United States, information that we collect about you will be transferred to servers inside the United States, which may involve the transfer of information out of your country of origin. By allowing us to collect personal information about you, you consent to such transfer and processing of your personal information.

California residents have the right to:

• request and receive disclosure of our personal information collection practices during the prior 12 months, including the categories of personal information we collect, the categories of sources of such information, our business purpose for collecting or sharing such information, and the categories of third parties with whom we share such information;
• request and receive a copy of the personal information we have collected about them during the prior 12 months;
• request and receive disclosure of our information sharing practices during the prior 12 months, including a list of the categories of personal information sold with the category of third party recipients and a list of the categories of personal information that we disclosed for a business purpose;
• request that we not sell personal information about them; and
• request that we delete (and direct our service providers to delete) their personal information subject to certain exceptions.

For purposes of the CCPA “personal information” means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household.

Exercising access, data portability, and deletion rights

To exercise the access, portability and/or deletion rights described above, please submit a verifiable consumer request to us by mail to the addresses listed at the beginning of this Policy.

We will ask you for information that allows us to reasonably verify your identity (that you are the person about whom we collected personal information) and will use that information only for that purpose. We may request that you submit a signed statement under penalty of perjury that you are the individual you claim to be. We will acknowledge receipt of your request within 10 days and will endeavor to respond within forty-five days of receipt of your request, but if we require more time (up to an additional forty-five days) we will notify you of our need for additional time. For requests that we not sell your information we will comply with your request within 15 days. We cannot respond to your request or provide you with personal information if we cannot verify your identity and confirm that the personal information relates to you.

You may make a request for disclosure of our information collection practices, the information we collected about you, or our sharing practices up to twice within a 12-month period. You may make a request that we not sell your information and/or we delete your information at any time.

For any request for a copy of the personal information we have collected during the 12 months prior to your request, we will endeavor to provide the information in a format that is readily useable, including by mailing you a paper copy or providing an electronic copy to your registered account, if you have registered an account with us.

For requests for deletion of your information please understand that California law permits us to retain certain information and not to delete it under certain circumstances. By way of example, we are not required to comply with a request to delete information if the information is necessary for us to complete a transaction for you or otherwise perform a contract; to detect, protect against, or prosecute security incidents, fraud or illegal activity; to use the information only internally in ways reasonably aligned with your expectations as our customer (such as prosecuting and/or maintaining your IP portfolio), and to comply with legal obligations. If we receive such a request from you, we will notify any service providers we have engaged to delete your information as well.

We will not discriminate against you as a result of you exercising of any of these rights.

Selling information

We do not sell your information.

Under European data protection law, in certain circumstances, you have the right to:

• Request access to any personal information we hold about you as well as related information, including the purposes for processing the personal information, the recipients or categories of recipients with whom the personal information has been shared, where possible, the period for which the personal information will be stored, the source of the personal information, and the existence of any automated decision making.
• Obtain without undue delay the rectification of any inaccurate personal information we hold about you.
• Request that personal information held about you is deleted.
• Prevent or restrict processing of your personal information.
• Request transfer of personal information directly to a third party where this is technically feasible.

Also, where you believe that we have not complied with our obligation under this privacy policy or European law, you have the right to make a complaint to an EU Data Protection Authority, such as the UK Information Commissioner’s Office.

You can exercise any of these rights by contacting us using the Contact Us page or at [email protected].

We reserve the right, in our discretion, to change, modify, add, or remove portions of this Privacy Policy at any time and from time to time, without prior notice to you. All revisions will be posted on this page. We urge you to review the Privacy Policy for changes. Your continued use of any of this website means that you accept any changes.